“Jane Doe is vice president of marketing and sales for Sleep Well Hotels. She directs all marketing and sales strategies, overseeing the growing hotel chains loyalty program, consumer and field marketing activities, advertising, public relations and e-commerce. Since joining Sleep Well in 2008, Doe has implemented a number of measures to increase market share and expand Sleep Wells brand recognition. Changes she initiated in the company’s loyalty program increased its membership by 1 million leading to a significant increase in its revenue contribution percentage to hotels.
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