Critical Evaluation of
Have you organised your material according to issues?
Is there a logic to the way you organised the material?
Does the amount of detail included on an issue relate to its importance?
Have you been sufficiently critical of design and methodological issues?
Have you indicated when results were conflicting or inconclusive and discussed possible reasons?
Have you indicated the relevance of each reference to your research?
Great piece!! Do you think it's time for a revolution in regards to the About Us page? By "revolution," I mean a new design or organizational format that really kind of forces businesses to better outline who they are and why they often see About Us pages that feature a LOT of text that talks about how dedicated the business is to customer service. In fact, I have come across a lot of business About Us pages that seem to have been written around this idea that the About Us should be a detailed breakdown of the company's dedication to customer service and little go one step further and talk about their dedication to interacting with their customers on multiple platforms. The business could sell lumber and have an About Us that focuses almost entirely on customer service without providing any real substance explaining what the business does, how it started, et cetera. I'm really curious about your thoughts on this topic.
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