Siri himself was never part of any split, and remained true to the established church.  He was appointed president of the Italian Episcopal Conference by John XXIII in 1959, and remained in the post under Paul VI until 1964.  He sat on the Board of Presidency of the Second Vatican Council from 1963 until its close in 1965.  He was a candidate for pope—still representing the conservatives—in the 1978 conclave that followed the death of Paul VI, where he is thought to have led in the early ballots before being overtaken by Albino Luciani (John Paul I),  and again two months later in the October 1978 conclave , where he is also thought to have come within a few votes of election.  He was Archbishop of Genoa from 1946 to 1987, and at the time of his retirement he was "the last remaining active cardinal named by Pope Pius XII."  Siri never made any reference to the "Siri thesis", nor was there any mention of it in his New York Times obituary,  in the biography written by Raimondo Spiazzi ,  or in a speech given by Giulio Andreotti on the centenary of Siri's birth in 2006. 
There is a hope to change the current situation, though. According to Debra Pryor and Nancy Nelson Knupfer (1997), “If we become aware of the stereotypes and teach critical viewing skills to our children, perhaps we will become informed viewers instead of manipulated consumers”. Moreover, the commercials evolve along with the development of a society and are the answer to many social and political changes, such as emancipation of women, growing role of individualism, globalization and revaluation of patterns and social roles. More and more advertising specialists produce non-stereotypical commercials. However, the attempts to break down the stereotypes threaten to reject the message; they affect security and well-established knowledge about the world. Hence, a society has to achieve an adequate level of social readiness, so that messages breaking gender stereotypes could be effective.