To be really greedy, a person has to not just want and acquire a lot of material wealth. He (or she) needs to come by it less than honestly, and enjoy stacking it up in the face of the far less fortunate. He has to put his own desire for stuff above the needs and legitimate concerns of those around him. In the business world, that often means cheating. Madoff, for example, didn't just get rich, he got rich by faking an entire investment enterprise and doing it at the expense of decent charities and people who had trusted him with their life savings. All that just served to make him the most-hated guy of ... well, of February. By March, all that populist anger had turned to the AIG bonus boys. It wasn't just that they got fat bonuses after their firm took . government bailout funds, it was that they were collecting them while others in the . were losing their jobs, houses and retirement investments. And those were the people whose taxes were paying for the AIG bonuses. What made the AIG-ers seem even more objectionable was the perception that the same guys who were bagging the bonuses had created the strategies that led to the financial mess in the first place.