Advertising research paper

What surprised the task force was the dearth of research on commercialism in the schools. We found only two empirical studies that addressed in-school commercialism issues, one a content analysis of ads and the other a study of the effect of school-based ads on product-related attitudes and preferences and materialistic attitudes. Given the widespread nature of these advertising practices, along with their potential impact on consumer attitudes and behaviors and students' educational attitudes and achievement, it is perplexing that so little research has been conducted to date.

Advertising research paper

advertising research paper

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